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Writing, readability & text analysis
Tips, research, and guides for writers, editors, and content creators.
How to Improve the Readability of Your Writing
Learn the science-backed techniques writers use to make their content clearer, more engaging, and easier to understand for any audience.
March 10, 2026 · 6 min read
Average Reading Speed by Age: What the Research Says
Reading speed varies significantly across age groups and text types. Here's what decades of research tells us about how fast people actually read.
March 5, 2026 · 5 min read
The Ideal Word Count for Every Type of Content
Blog posts, emails, social media, academic papers — every content type has a sweet spot for length. Here's a data-driven guide.
February 28, 2026 · 7 min read
Passive Voice: When to Avoid It (and When to Keep It)
Passive voice has a bad reputation in writing circles. But the truth is more nuanced — here's when to use it and when to cut it.
February 20, 2026 · 5 min read
Flesch-Kincaid Explained: How Readability Scores Actually Work
The Flesch-Kincaid formula has been used for decades to measure reading difficulty. Here's the math behind it and what it actually tells you.
February 12, 2026 · 6 min read
Keyword Density in 2026: Does It Still Matter for SEO?
Keyword density was once the cornerstone of SEO strategy. Today the picture is more nuanced. Here's what actually matters in modern search optimization.
February 3, 2026 · 6 min read